481 185

ВАКАНСИИ

197 637

РЕЗЮМЕ

215 850

КОМПАНИИ

Размещено более года назад

по договоренности

Занятость:
Полная

Опыт работы:
от 3 года(лет)

График работы:
Полный день

Требования:
A well-known multinational company is seeking for product marketing manager.


requirements to the candidate:

3-4 years of marketing experience
capabilities: analytical skills, strategic thinking, communication and presentation skills
leader, pro-active, self-organized, result oriented, team player, able to involve and energize people, problem solving, responsible

Должностные обязанности:
Responsibilities:

product/category management:
identify target audience profile for new products via shopper behavior & needs understanding (in close cooperation with research manager)
analyze data from gfk and communication industries (ms, trends, competitors), analyze local researches on consumer insights
understand and develop product rtb (compelling reason) for customers and shoppers to buy product
manage product launching roadmap (in close cooperation with marketing managers)
lead 3merchandising meeting in respective category
lead budget planning (monthly, quarterly and yearly) for respective category
timely update product information for web portal
prepare materials for pr releases for atl department
lead npl schedule:

develop product positioning strategy and differentiated product proposal for kas (in close cooperation with ka directors)
run customer based competitive landscape analysis
do proper product segmentation and recommended price positioning for newly launching products
develop master plan for atl & btl launch activities for respective category in cooperation with marketing mangers, channel marketing, atl department and ka directors
lead consumer promotion activity:

identify need to promotional activity in store
align promo-idea with channel marketing & kam and set plan (partners list, gift, mechanics)
align sales targets, promoted models for promotion with kam
prepare promotion brief for agencies, give feedback, opinion on agencies proposal, make recommendation on better creative idea adjustment
supervise promotion implementation
analyze efficiency of promo activity afterwards

Условия работы:
Compensation:

70000 -100000 rur gross monthly – depends on candidate’s experience, medical insurance, lunch support

Вакансия предоставлена кадровым агентством: Challenge Technology

Работодатель: Challenge Technology

Метро: Савеловская

Адрес: Москва (посмотреть на карте)